Saul Gonzalez
Helping brands connect with cross-cultural perspective audiences through strategic design, lettering, and illustration.
Create.
Life is short.
When my mother was diagnosed with cancer at 41, she knew her time was limited. Instead of waiting, she embraced her creativity—painting, traveling, and doing everything she had postponed. Watching her pour herself into her art was a defining moment for me. I realized that we shouldn’t wait for a crisis to create, to take risks, or to leave something meaningful behind.
That philosophy is at the heart of my work. I help brands break through hesitation and craft visual identities that leave a lasting impact. Whether through branding, illustration, or lettering, I collaborate with businesses that want to stand out—not just visually, but emotionally and culturally.
With a strategic and cross-cultural approach, I connect brands with their audiences, ensuring their story resonates deeply. My mission is to help companies create something bold, something authentic—because life is too short for forgettable design.
Why work with me?
Multidisciplinary Expertise in Branding & Design
With over 15 years of experience in art direction, graphic design, branding, illustration, and custom typography, I help businesses craft distinctive and cohesive brand identities. Whether you’re a startup, ad agency, or editorial magazine, I ensure your brand is visually compelling and built for long-term success. As a full-service creative partner, I handle everything from concept to execution, eliminating the need for multiple designers or agencies.
Global & Multicultural Branding Expertise
Fluent in Spanish and English and deeply connected to the Canary Islands' diverse culture, I specialize in creating designs that resonate across international markets. My experience at top multicultural marketing agencies in the U.S. and as a brand designer for Club La Santa, a Scandinavian company in Lanzarote, enables me to develop globally competitive designs that captivate audiences worldwide.
Strategic Brand Design That Drives Results
Design is more than just aesthetics—it’s a powerful tool for communication. I integrate brand strategy, user experience, and marketing insights to ensure every design decision supports your business goals. Whether you need a bold new brand identity, a logo refresh, or engaging advertising visuals, my work is designed to evoke emotion, enhance brand recognition, and drive real impact.
Custom Illustration, Lettering & Unique Craftsmanship.
In a world dominated by generic templates, I focus on bespoke brand design, custom typography, and hand-drawn illustration to make your business stand out. Every visual element—from logo design to editorial lettering—is crafted with precision, ensuring your brand’s identity is truly one-of-a-kind.