Black and white portrait of a man wearing glasses and a checkered shirt, smiling.

Saul Gonzalez

Helping brands connect with cross-cultural
perspective audiences through strategic design, lettering, and illustration.

Create.
Life is short.

When my mother was diagnosed with cancer at 41, she knew her time was limited. Instead of waiting, she embraced her creativity—painting, traveling, and doing everything she had postponed. Watching her pour herself into her art was a defining moment for me. I realized that we shouldn’t wait for a crisis to create, to take risks, or to leave something meaningful behind.

That philosophy is at the heart of my work. I help brands break through hesitation and craft visual identities that leave a lasting impact. Whether through branding, illustration, or lettering, I collaborate with businesses that want to stand out—not just visually, but emotionally and culturally.

With a strategic and cross-cultural approach, I connect brands with their audiences, ensuring their story resonates deeply. My mission is to help companies create something bold, something authentic—because life is too short for forgettable design.

My values

Collaborative.

Design is a conversation. I believe the best ideas emerge through open dialogue, deep listening, and co-creation. By brainstorming with clients and fellow creatives, I ensure that every project is a fusion of insights, strategy, and artistic vision—leading to solutions that truly resonate.

Excelence.

Good design isn’t enough; it must be exceptional. I constantly push my creative boundaries, refining my craft to deliver branding, lettering, and illustration that not only meet expectations but surpass them. Every detail matters, and I strive for work that is both visually striking and strategically powerful.

Crosscultural.

Design is a bridge. My work connects global audiences, blending cultural perspectives into visually compelling narratives. Through thoughtful storytelling, symbolism, and typography choices, I craft brands that feel authentic, relevant, and impactful across different markets.

Empowering.

Creativity is about taking action. Inspired
by my own journey, I encourage clients
to break past hesitation and embrace bold, meaningful branding. My mantra—
”Create. Life is short.”—drives me to leave
a lasting mark and help others do the same through design.