Lanzarote International
Running Challenge
Branding
Illustration
Graphic Design
The Lanzarote International Running Challenge is a unique four-day event featuring races across different terrains and distances. Unlike traditional competitive marathons, this race embraces inclusivity, welcoming runners of all levels and even featuring a fun costume race. Despite its long-standing tradition of over 20 editions, its visual identity lacked cohesion, with multiple logos and inconsistent designs diluting its recognition among local and international participants. The goal was to create a fresh and unified brand identity that reflected the event’s fun, friendly, and non-competitive spirit.
To capture the lighthearted and welcoming nature of the race, we developed a dynamic brand system centered around a series of playful illustrations. These illustrations highlight key icons of Lanzarote, connecting the race to the island’s unique character while reinforcing its vibrant and inclusive atmosphere. The result is a visual identity that stands out, resonates
with participants, and brings a sense of joy and energy to every touchpoint
of the event.
