As the first international triathlon in Spain, the Lanzarote Triathlon Volcano holds a rich heritage but lacked a cohesive visual identity, with multiple logos and inconsistent designs weakening its recognition. Known for its fast-paced, short-distance format, the race combines speed and endurance, offering a thrilling challenge for athletes. The goal was to create a unified, iconic brand that honors the race’s legacy and strengthens its global presence. Through a strategic approach, we developed a distinctive visual identity that reflects the race’s energy, endurance, and connection to Lanzarote’s volcanic landscape, ensuring consistency across all channels.