Jennifer Reeves Designs
Branding
Graphic Design
Creative Direction
Jennifer Reeves, an Australian custom jewelry designer, believes that the true beauty of her pieces lies within the timeless nature of earth gemstones. When she approached us, her brand lacked a clear visual identity. Our goal was to create a brand that would not only reflect the essence of her jewelry but also express its timeless beauty across various channels, including collateral, experiential design, merchandising, and more.
We focused on developing a sophisticated and elegant brand identity that reflects the organic and enduring beauty of Jennifer’s gemstone creations. The logo combines the organic shape of a gemstone with geometric yet fluid lines, striking a balance between nature and design. We selected an elegant serif font to evoke a sense of luxury and refinement.
The color palette mixes deep purples to represent high-class elegance, with earthy tones of turquoise and blue, reflecting the earth, ocean, and nature at the heart of the brand. This cohesive visual language ensures that Jennifer’s timeless craftsmanship is showcased across all touchpoints, from print and digital to event experiences.
