4 Stage Mountian Bike Race Lanzarote
Branding
Graphic Design
Creative Direction
As the first UCI Mountain Bike race in the Canary Islands, the 4 Stage Mountain Bike Lanzarote has a deep-rooted legacy. However, its visual identity lacked consistency, with various logos and designs weakening its recognition among both local and international athletes. Our objective was to create a unified and impactful brand identity that respects the race’s heritage while elevating its presence on the global stage.
The color palette was inspired by the unique landscape participants experience as they ride through the countryside of Lanzarote. The white-washed houses with green windows and doors are a distinct feature of the area, and we incorporated these colors to reflect the island’s charm. To complement this, we embraced a grungy, textured style typical of MTB brand designs, blending the rugged, gritty feel of mountain biking with the clean, fresh look of Lanzarote’s countryside architecture.
