Saul Gonzalez
Branding
Graphic Design
Creative Direction
As a multidisciplinary art director and graphic designer with an advertising background, I believe creativity starts with the brain and a pencil – the essence of every successful design project. This philosophy is at the core of my work, highlighting a handcrafted, conceptual approach to every project I take on.
For my personal brand, I created a bold pencil symbol to reflect the strategic and brainstorming nature of my design process. The pencil represents not only the creative thinking behind each project but also the thoughtful execution that defines my approach – a fusion of strategy, concept, and craftsmanship.
To make the symbol even more impactful and memorable, I incorporated elements of op art, using optical illusions and dynamic lines to create depth and movement. This technique not only enhances the visual presence of the brand but also mirrors the dynamic and forward-thinking approach I take to every design challenge.
