For the People en Español Festival in San Antonio, we were tasked with creating a unique and engaging experience that resonated with the multicultural Hispanic community. With a deep understanding of the cultural significance and diversity within this audience, we developed the concept "Aquí cabemos todos" ("We all fit here") to create an inviting, inclusive atmosphere.

To bring this concept to life, we designed the largest Target basket ever built—an immersive structure that allowed guests to physically enter and explore different themed areas such as fashion, cooking, and products. This hands-on experience invited attendees to engage with the brand in a meaningful way while celebrating the rich, diverse culture of the Hispanic community.