Get Covered Illinois
Art Direction
Graphic Design
Creative Direction
With the overarching message "GCI will make health care coverage work for ME," we developed a Hispanic-targeted strategy centered on "Let us show you how it’ll work for you." This approach aimed to make health care coverage feel accessible, personal, and empowering for the Hispanic community.
To bring this idea to life, we created the concept of Superheroes—a relatable and engaging way to position Get Covered Illinois as a guiding force for individuals and families navigating health care options. This creative direction highlighted the idea that with the right coverage, people can take control of their health and protect what matters most, just like superheroes.
The campaign was designed to be visually dynamic and culturally relevant, reinforcing trust and confidence in the brand while making the health care enrollment process feel approachable and easy to understand.
